QuickBooks needed to scale their marketing fast, an aggressive timeline, ambitious goals, but came to us with limited assets. We overcame this staggering ask with a modular design system that turned their small asset library into a testing engine. Each variation we generated taught us what resonated, and the system evolved based on what performed.
Building a modular design system requires creating components that are a combination of worst case and best case scenarios for containing content.
Once the components are built, it then turns into assembing a big puzzle.