Peloton came to us needing results immediately. Delivering nearly 2,000ads per batch, with three batches total. All of them to be delivered within four months. This meant we had to build a design system that could handle the sheer volume of work, but the real work was in the details.
Culling through hours of training footage for the exact timestamp where form was perfect. Cross-referencing spreadsheets so calorie counts matched workout intensities. Matching every niche detail down to instructor expressions at the precise moment of effort.
